Business Strategy and Marketing

6 ECTS / Semestral / Portuguese

Provide students with the acquisition of knowledge (concepts, models and techniques) relating to the analysis, formulation and evaluation of strategic planning processes within an organization; Studying in detail the different phases of a marketing planning process, and developing the entrepreneurial spirit in students.


Assistant Professor
PhD in Management awarded by the University of Southampton [UK] and Master’s and Bachelor's degrees in Economics from the Faculty of Economics of the…
Invited Assistant Professor
PhD in Management from the University of Beira Interior, and integrated researcher at NECE – Center for Studies in Business Sciences. University…