7 ECTS / Semestral / Portuguese

Allow the student to perceive marketing as a set of conceptual tools that will allow him to solve problems, develop projects, make decisions and take risks. Familiarize the student with the use of such instruments, particularly in the context of strategic decisions for positioning, approach to the market, product, brand, price, distribution, communication, evaluation and control and use of new information technologies. Study in detail the different stages of a marketing planning process. Apply marketing concepts in real contexts.


Invited Assistant Professor
PhD in Management from the University of Beira Interior, and integrated researcher at NECE – Center for Studies in Business Sciences. University…